What makes Universal Analytics useful?
The Internet marketplace is in a state of constant progress. Web tracking tools utilized five or seven years ago will not be as effective today. As technology evolves, consumers are able to interact with brands and products in innovative new ways, necessitating more sophisticated tools to monitor web behavior.
Google Product Extensions Ending
The big news in the affiliate space lately has been the coming shutdown of the Google Affiliate Network and what to do as an advertiser. Every so often, Google cleans house and terminates services and functionality that they no longer see as viable. Remember Google Wave? That real-time messaging platform was all the rage when it first came out as a way to aggregate all of your email, chat, file sharing and social networking into a single wave.
Now, Google is retiring Product Extension Ads. Here’s the email I just got: Continue reading
If your affiliate program is hosted with Google Affiliate Network, then you probably just got this message from Google in preparation for the program shutting down:
Dear advertiser,
We created this transition checklist to help you quickly and seamlessly transition your affiliate program from our platform.
Here are some things to think about during your program transition: Continue reading
Search Engine Optimization (SEO) is important for any business. Not everyone can afford professional SEO services, and as such, SEO 101 (i.e. SEO for beginners) is a topic that has been re-hashed numerous times throughout the past decade. On the other hand, if you can afford a professional, then you’ll want to know the basics so that you can separate the SEO experts from the snake-oil salesmen. We’ve come up with 5 tips for quick & dirty SEO below, and have added some insight into the why that other bloggers will often omit.
Check out this creative new infographic we designed for Luxhair™. We wanted to provide their network of hairstylists and customers with something useful, engaging and shareable. We brainstormed ideas and did our usual keyword research to find the best opportunities. The obvious became apparent: there was a need for a very basic guide to finding the right hairstyle. So, we researched numerous websites and consulted with the professional staff at Luxhair, who gave us much guidance. We turned their vision into this handy infographic that also makes a great poster. After it was complete, we syndicated it across numerous infographic directories, blogs and other websites and sent an email blast to industry professionals, who welcomed this highly relevant content. We soon found it shared organically across the web, especially on websites like Pinterest.
If you’ve never been sure what hairstyles look best on you, now you can easily find the answer. Simply identify your face shape on the left hand side of the infographic and then follow the row to see three great styles selected just for you! Using this infographic you can finally style your hair in a way that sets off your best features. Continue reading
What’s black and white and known to send chills up the spines of spammers? The animals Google
chooses for its updates. Perhaps this is why the Panda Update was nicknamed the Farmer update?
The last two updates by Google featured animals that are notoriously black and white: the Panda
& the Penguin. These two animals targeted their prey – content spam and unnatural link building -
with a deadly eye. In short, these updates filtered the web with the idea that when a user searches
for a certain keyword, more relevant sites with organic links and compelling content would come up.
Before, the site you wanted may have been buried behind what Google considers to be spam.
How To Suppress Negative Reviews On Search Engines
Monitoring your brand image online and suppressing false and negative information in order to ensure a positive impression on potential and existing customers. Continue reading
Affiliate marketing enables merchants and publishers to develop a mutually beneficial relationship, in which the publisher helps the merchant by promoting their products and services. In return, the merchant pays a commission on sales and leads. Continue reading