Great Tools for Keyword Research

Whether it’s for SEO, PPC, or general marketing research, if you need to find and analyze potential keywords, here are three excellent research tools that can help.


If you want a tool that you can rely on for both SEO and PPC keyword research, we’d recommend you try SEMrush. One of the features that makes this tool so valuable is the sheer amount of data that it collects. Currently, SEMrush collects and monitors data for over 45 million domains and 95 million keywords. Some of the data you’ll have access to includes number of results, competition, CPC, search volumes, landing page URLs, organic positions and AdWords ad copies.

One of the reasons SEMrush has over 300,000 users is because of the detailed information it provides, which means it’s a great tool for managing many of your general marketing tasks as well. If you want to use SEMrush, you can register for free and sign up for a monthly plan starting at $69.95.

Google Trends

There are times when you don’t need to do formal keyword research. Instead, you simply want to check out a trend or get inspired to write a new blog post. In these situations, Google Trends works well. As with most of Google’s tools, this one is free to use. When you go to the Trends homepage, you’ll see a list of Hot Searches so you’ll know what’s happening in the world.

In addition, you can type keywords or phrases into the search box at the top of the site. This will allow you to see how a term’s interest has changed over time and take a look at regional interest and related terms.

Bing Ad Intelligence

When people think of keyword research, Google is often the first company that comes to mind. As we’ve showed you, Google definitely has tools that can help with keyword research. However, that doesn’t make them the only search engine that can assist with this process.

One of the coolest things about the Bing Ads Intelligence tool is that because it’s a Microsoft product, you can just download a plugin and add it to Excel. Then, whenever you open Excel, you’ll be able to use the tool. Downloading keywords, performing bid estimates, building lists, and taking advantage of pre-designed keyword research templates are just a handful of the many functions this tool offers.

Now that you’ve seen some of the different tools you can use for keyword research, are you wondering which one is best? You’ll almost always get better results by using a combination of tools. Since each has some unique strengths and weaknesses, using several will give you the most comprehensive and accurate results possible. If you are interested in more tools and information, check out this article by Melissa Mackey on 5 Overlooked PPC Research Tools.

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  • By Dennis Consorte
  • Published on July 29th, 2013