Online Marketing News – Week of November 11, 2013

Halloween is over, and Santa has probably set up shop at the nearest mall. Needless to say, things tend to move quickly this time of year! Before you know it, it’ll be Thanksgiving, followed by Black Friday and Cyber Monday—and then Christmas and New Year’s are just around the corner. And Hanukkah’s so early this year that it overlaps Turkey Day, which makes for creative and unique celebration ideas. Since that festive ball in Times Square will be dropping before you know it, we’re here with some smart ideas that will help you to move forward with confidence. Check them out and get excited about what the future holds for you and your business.

Online Shopping Statistics – Stephanie Drescher – Search Engine Journal

It’s no secret that many people are worried about jobs these days, whether they’re hoping to avoid a round eliminations and layoffs or desperately searching for a new position. Or, if you’re running your own business, you’re constantly concerned about whether you’re in the black. This past weekend, Search Engine Journal published an article by Stephanie Drescher that we think will help keep you sane the rest of this year and the next, even if the economy is causing you some anxiety. Drescher cites some statistics that should matter to you whether you’re a digital marketing professional or a business owner trying to reach customers online, like the fact that the rate of emails being opened on smartphones and tablets has increased by 80% over the course of the last six months—pointing to a constantly growing need to design responsively. She offers a number of thoughtful opinions on what you should—and shouldn’t—do to reach your target demographics.

Drescher places special emphasis on the idea that you should really interact with users instead of just selling to them. We’re definitely fans of her ideas about genuinely engaging with the people who show an interest in what you have to offer—and we think your customers will be, too.

Google+ Optimization For Local SEO – Jon Schepke – Search Engine Watch

Do you want to boost your local rankings today? (Is that even a question?) For great results, Jon Schepke of Search Engine Watch advises that you optimize your Google+ Local profile immediately. He points out that 59% of consumers use Google to find a reputable local business every month, which means that this is a great way to reach thousands of potential customers right now. And, if your business rivals aren’t already taking advantage of this opportunity to attract customers, you can be sure it’s only a matter of time before they do.

We’re in the midst of a very busy shopping season. Don’t waste any time—get to optimizing your business’s page right away, and start reaping the benefits as soon as possible. You spend so much of your time and resources to be the best in your niche and your neighborhood, so make sure your local community can find you—and knows how much you have to offer.


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  • By Dennis Consorte
  • Published on November 11th, 2013