Design & Marketing Win: Steampunk Goggles on Fox’s Gotham




If you’ve been watching Fox lately, especially now that Jack Bauer seems to have resurfaced, you’ve probably seen trailers for Gotham, an upcoming action series centering on the characters of the DC Comics “Batman” franchise. The general consensus thus far is that it looks pretty darn intriguing. Premiering this fall, this gritty urban crime drama introduces us to Detective James Gordon (Ben McKenzie, “The O.C.”) as a new recruit in the city police department, whose caseload includes the high-profile double murder of billionaire Thomas Wayne and his wife Martha. His work leads him to befriend the Waynes’ orphaned son, Bruce, who will (very minor spoiler alert, but who doesn’t know this?) go on to become Batman, Gotham’s Dark Knight.

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The show should have enormous appeal, given the enormous fan base, which ranges from die-hard devotees of the original comics to mainstream moviegoers who enjoyed Christopher Nolan’s recent trilogy. We can’t wait to see it—especially since our marketing and design work on SteampunkGoggles.com helped a pair of customized goggles land on the head of none other than Selina Kyle (the future Catwoman), played by 14-year-old actress Camren Bicondova.

Steampunk Goggles’ Big Break

Members of the “Gotham” creative team contacted SteampunkGoggles.com with a very specific request: they needed beautifully made goggles that suggested Catwoman’s signature cat ears. And they’d found the right store! A stylist came to the Steampunk Goggles bricks-and-mortar location to check out the possibilities and eventually chose these unique goggles for Selina Kyle, who, like actress Bicondova, is only a teenager when the “Gotham” audience first meets her. You can see her wearing these goggles on the small screen this fall, but here is an exciting preview. As you can imagine, this is a very exciting development for everyone at Steampunk Goggles!

Web Design and Marketing Strategies

It was ultimately the craftsmanship of the goggles that helped earn this remarkable pair some screen time with Catwoman-to-be. But for all this to happen, the Gotham creative team had to find the store first. The Steampunk Goggles website ranks on the first page of Google for many relevant keywords through a well-thought content strategy, including popular articles like this one, and an engaging social media strategy.

Needless to say, we absolutely can’t wait for the fall!

  • By Dennis Consorte
  • Published on May 19th, 2014
  • Posted in Uncategorized.