PPC Campaign Strategy and Setup
Congratulations—you’ve decided to go ahead and set up one or more pay-per click (PPC) campaigns to increase your web site traffic and conversions. This is one of the smartest and savviest moves you can make as an online entrepreneur. And, since you’re making this great investment, why not partner with expert PPC campaign management professionals to maximize your return? Enter the Consorte Marketing team—we’re here to help you build a game-changing strategy. We’ll take the guesswork and uncertainty out of the equation, using proven methods and insider know-how to optimize your accounts and generate results that exceed your expectations.
Consorte Marketing’s PPC campaign strategies are based on our years of experience and unrivaled expertise. There are three major search engines you can target with your PPC campaign: Google, Bing, and Yahoo (plus many smaller ones.) We’ll make sure you’re distributing your resources appropriately to each PPC account you hold, based on the one-of-a-kind message you’re delivering to potential customers. You won’t feel like you’re fumbling for the proper balance of budget distribution or employing ineffective one-size-fits-all tactics that don’t take into account the subtle nuances that distinguish each search engine from its competitors.
Yes, it’s true that anyone can purchase and use an AdWords account. When it’s not in the hands of experts, however, it’s a major waste of your time, energy, and resources. Our dedicated PPC campaign builders will conduct an extensive study to make sure the keywords you’ll use aren’t just relevant—they’ll be specific to your brand and highly effective. Our keyword strategy will target individual demographics of potential customers who are looking for exactly what you have to offer them, using a variety of the latest research tools and techniques. We’ll develop appealing ad copy that speaks to users and creates strong, widespread interest in your products and/or services. You’ll build a new fan base and strengthen your relationship with your current readership.
In a dynamic market, how can you be sure your PPC program is always optimized? Don’t worry—our team understands that customer preferences and search trends are constantly shifting, and we have you covered. We’ll conduct regular, comprehensive PPC campaign audits to ensure that your keywords and budget distribution are still on target. If their performance isn’t up to our high standards, we’ll make the necessary adjustments to get you on the right track to success. And we’ll make sure you’re not wasting any money on superfluous clicks that don’t get you the conversions you need.
Do you want to learn more about our specialized methods? Are you curious about PPC campaign management pricing rates? Do you have questions about whether PPC campaign costs really makes sense for your company? Drop us a line, and we’ll be happy to work with you to develop a tailored approach that suits your needs and budget. We’re here to help!